Bloodhound Gang in-the-news

Beck, Iggy Pop to play at New Rock Fest Milwaukee festival to team with national tour

April 18, 1997Tina Maples
Milwaukee Journal Sentinel

One of them is known for his "Devil's Haircut" and the sideburns from hell.

The other has a rock repertoire spanning two decades and a rib cage that won't quit, either.

What do Beck and Iggy Pop have in common? Both will appear at New Rock Fest '97, a daylong concert of pop and alternative rock music scheduled for May 26 at the Marcus Amphitheater.

For the first time in its three-year history, New Rock Fest, which is booked and sponsored by WLUM-FM (102.1), is bolstering its lineup by teaming with a national touring package.

The new Skoal Music R.O.A.R. Tour features Iggy Pop as well as Detroit's glam-influenced Sponge, alternative rockers Tonic, Texas psychobilly trio the Reverend Horton Heat and hip-hop's irreverent Bloodhound Gang.

Linda Perry, Elton John protege Ryan Downe and the new group Treadmill Trackstar are also part of R.O.A.R., which stands for Revelation of Alternative Rhythms.

Beck will headline the New Rock portion of the day, which also includes techno musician Moby, Republica, Matchbox 20 and Milwaukee's Gufs.

The order of acts still is being determined, but a single ticket will be good for admission to the combined New Rock and R.O.A.R. lineups. Reserved seats are $30 and $19.50. Lawn seating is $14. Prices do not include service charges.

Tickets go on sale at 10 a.m. April 26 at Ticketmaster outlets, the Marcus Amphitheater box office and by phone charge at 276-4545.

Additional acts will play throughout the day on a second stage just outside the amphitheater. The area also will feature information booths, food vendors and other displays.

A rare combination of critics' darling and popular favorite, Beck captured the imagination of the rock establishment as well as two recent Grammys with his innovative amalgam of hip-hop, blues and rock on songs such as "Devil's Haircut" and "New Pollution" from his second album, "Odelay."

WLUM general manager Steve Sinicropi said the station is flying Beck here from St. Louis, where he is scheduled to perform earlier the same day.

For more information, visit WLUM's Web site.
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