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Bloodhound Gang in-the-news

TV show, song wild about Discovery

March 21, 2000Brendan A. Maher
Chicago Sun - Times

While the Discovery Channel has been busy thawing out woolly mammoths from frozen tundra this winter, it's become what you might call hot stuff itself elsewhere on the TV and radio dial.

Recent network TV shows and a heavily played pop single by the Bloodhound Gang have celebrated the more prurient side of those Discovery nature shows: the mating sequences.

For instance, in Bloodhound Gang's "The Bad Touch," listeners hear frontman Jimmy Pop's deadpan monotone croon this refrain over and over: "You and me baby ain't nothin' but mammals. So, let's do it like they do on the Discovery Channel."

"The Bad Touch" has become one of the most requested songs on alterna-rock radio, and the video of the monkey-suited band has become a regular on MTV's "Total Request Live."

And on a recent episode of Fox TV's "Malcolm in the Middle," Malcolm's middle-aged parents got a bit carried away while watching a Discovery documentary.

The channel itself appears unfazed by the attention. "It just goes to show how the Discovery Channel has disseminated into the popular culture," director of publicity Karen Baratz says.

Some radio stations are reporting a rumor that Discovery Channel employees have been buying up the Bloodhound Gang CD to keep it out of the hands of the public. "I would be extraordinarily surprised if that were true," Baratz says, pointing out that such a strategy would probably only boost radio play.

Besides, she says, the Discovery Channel has no problem with the song.

"People sort of chuckled when they first heard it, but that was all," she says, noting similar reactions to mentions of animal mating scenes and Discovery on "The Simpsons" and "Friends."

Does that mean Discovery might consider jumping on the bandwagon itself, and perhaps promoting the sexual aspects of its programming?

"Absolutely not," Baratz says. "We're too busy thawing mammoths, and that sort of thing is way out of the ballpark of what we try to do."